Protecting the MEDSTEIN Brand

Guidelines for the Proper Use of Our Visual Identity Assets.

1. Why This Guide Matters?

The MEDSTEIN brand represents more than just medical furniture; it represents a promise of quality, hygiene, and engineering precision. Consistency in our visual identity is key to maintaining this trust globally.

This guide provides the basic rules for using the MEDSTEIN logo, color palette, and typography. We expect all our authorized distributors, media partners, and suppliers to adhere strictly to these guidelines.

2. The Logo

Our logo is the primary identifier of our company. It must always be reproduced from the official master artwork files provided by our marketing team.

  • Minimum Size: To ensure legibility, the logo should never be used smaller than 25mm in width for print or 100px for digital screens.
  • Safety Space: Always leave a “clear space” around the logo, equivalent to the height of the letter “M”, to separate it from other text or graphics.
  • Prohibited Actions:
    • Do not stretch, distort, or rotate the logo.
    • Do not change the logo colors.
    • Do not place the logo on busy backgrounds that reduce readability.

3. Our Corporate Colors

Our primary corporate color is MEDSTEIN Navy, representing trust, authority, and medical hygiene.

  • Primary Color (Navy Blue):
    • HEX: #0C1F52
    • RGB: 12, 31, 82
    • CMYK: C:100 M:90 Y:30 K:40
  • Secondary Color (Clean White):
    • HEX: #FFFFFF
    • Usage: Used for backgrounds and text on dark surfaces to ensure high contrast.

4. Corporate Typography

Our visual voice is modern, clean, and legible.

  • Primary Font:Gotham (Bold / Book)
    • Usage: Headlines and Main Titles.
  • Secondary Font:Arial or Helvetica
    • Usage: Standard body text, web content, and correspondence where the primary font is unavailable.

5. Requesting Brand Assets

To ensure brand consistency and proper application, high-resolution vector logos (AI, EPS, PDF) and the comprehensive Corporate Identity Manual are available upon request.

We are happy to share these assets with our authorized distributors, press members, and creative partners.

How to Request Access: Please send an email to our Marketing Department including:

  1. Your Company Name / Agency Name
  2. Intended use of the logo (e.g., Website, Catalogue, Exhibition Stand)

📧 E-mail: marketing@medstein.com Subject: Request for Brand Identity Assets

Our team will review your request and provide the necessary files within 24 hours.